Our services Incubator for business ideas: express coaching to launch your business
Retail incubator: express coaching to develop your retail concept

Incubator for business ideas: express coaching to launch your business

You want to start a retail or horeca concept, but you don’t know where to start? Then this might be your springboard! We’re offering a free training programme to help you to challenge your concept or idea, so you can quickly adjust and fine-tune it, until it’s completely ready for the real launch. Stay Tuned next edition in spring 2022.

How can the team help you move forward with your project? is providing 6 free days of Design Thinking, alternating theory and practical implementation:

  • Co-creation
  • Pitch techniques
  • Disruptive innovation
  • Action plans

Please note that the financial aspects of developing an idea will only be discussed briefly during this training. However, we do provide all the necessary contacts to further develop and successfully implement (the financial part of) your idea or concept.

What are the conditions to join the incubator?

To join the program, you must:

  • be available on the training days
  • plan to develop your project in the Brussels Region
  • have a concept with a positive impact on Brussels’ ecosystem (ethical, sustainable, and respectful of the environment)
  • Your concept should involve the opening of a retail outlet (offline) or a restaurant and be a realistic and achievable concept

Important information

  • As places are limited, reserves the right to charge a “no-show fee” of €100 to participants. The amount will be refunded in full if you attend the full-week training session. The set €100 fee is solely intended to ensure the attendance of the selected applicants.
  • You will also need a Covid Safe Ticket to participate in this programme. 

Participating in the incubator programme, in 5 steps

  1. Submit your application 
  2. If you are selected, you will be notified by email 
  3. You will then be asked to pay the “no-show fee” of €100 to the bank account provided by and to provide proof of payment via return email within 3 days. Sending proof of payment by the deadline will definitively* confirm your registration on the Incubator programme.
  4. Once attendance is confirmed, any cancellations must be made by email 5 days before the start of the Incubator week, at the latest. After this deadline, any cancellation or failure to attend during the Incubator week will be invoiced for the no-show fee of €100.
  5. A full refund for the amount of €100, subject to your attendance for the training session, will be made within 30 days of the end of the Incubator seminar, at the latest.

* In the event of non-payment by the above deadline, reserves the right to reconsider the attendance of the applicant selected and to, potentially, replace them by another candidate.


Thursday 25 November

  • AM: introduction of the incubator objectives, programme, participants, business ideas and guest speakers.
  • PM: design thinking session, customer experience and personas: concepts and implementation.

Friday 26 November

  • AM: ideas challenge session, in order to successfully position your project and stand out from the competition.
  • PM: pitching & theory session.

Monday 6 December

  • AM: design thinking session on customer experience and developing personas: feedback.
  • PM: workshop: how to optimize your shop/restaurant concept, via the customer journey.

Tuesday 7 December

  • AM: mapping the global ecosystem / key players in the sector.
  • PM: pitching & practice session.

Wednesday 8 December 

  • AM: overview of support services available in the Brussels Capital Region.
  • PM: workshops and presentation of the Business Hub.

Thursday 9 December

  • AM: drawing up an action plan.
  • PM: first steps towards starting your own business, with support from our retail experts.
  • Networking Night: networking event.

Closing network event

The incubator programme will be concluded with an exclusive network event, on Thursday evening 9 December. You will meet the team of start-up coaches of, together with retail and hospitality entrepreneurs who participated in the programme in the past. Don’t miss it!  

Is your concept already well-developed? Do you want to test your project?

Join our incubator:


Want to join the ideas incubator? Let us know you’re interested by 18 November 2021

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Our services

OpenSoon propose du coaching et un soutien financier de maximum 15.000 euros aux futur.e.s entrepreneur.e.s souhaitant ouvrir un commerce innovant et de qualité en Région de Bruxelles-Capitale.

Les coachs de suivent votre projet commercial, de l'idée à la concrétisation.

L’aventure commerciale vous tente? Venez tester votre concept à moindre coût et à moindre risque à l’Auberge Espagnole Etterbeek ou Saint-Gilles, nos 2 incubateurs commerciaux!