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L’Auberge Espagnole: coaching and retail incubation

Do you want to get started in the retail business? Come test your concept for less and with less risk at the Auberge Espagnole Etterbeek and Saint-Gilles, our two retail pop-up store incubators! We provide personalised coaching and expert advice before, during and after your temporary occupancy.

How can the hub.brussels team help you during your stay at l’Auberge Espagnole?

Our team provides sustained coaching suited to your needs before, during and after your stay at l’Auberge Espagnole, over a period of two to three months, at your choice.

Approximately two months before you move in, you will get the benefit of personalised coaching which will start with a meeting with one of our coaches who will be tasked with assessing the maturity of your project and with testing the viability of your concept.

Next, the skills of external experts will be made available for more specific needs: offline marketing, digital, press relations, etc.

The coaching will end with the actual fitting-out of the pop-up store, which is configurable as required.

We also provide a series of tools to measure the potential of opening the business.

Project Leader, hub.brussels

Manon Ferrière

Project Leader, hub.brussels
L’Auberge Espagnole, is a life-size experience that enables candidates to test a concept, a product or a business with less risk under real-life conditions, with tailored coaching as a bonus.

L’Auberge Espagnole Saint-Gilles is:

  • temporary occupancy for 2 to 3 months
  • a 55 m² space in the Midi district, shared with 2 or 3 people
  • attractive rent of €500/month (to be shared between the occupants)
  • expert advice & personalised coaching
  • a mystery shopper session to optimise your customer service

L’Auberge Espagnole Etterbeek is:

  • temporary occupancy for 2 to 3 months
  • a 65 m² space in the European district
  • attractive rent of €350/month
  • expert advice & personalised coaching
  • a camera at the entrance of the store to calculate the daily flow of customers
  • a system to measure customer satisfaction with your concept and products
  • A mystery shopper session to optimise your customer service

These companies tested their project at L’Auberge Espagnole

WeCo Store

Mélanie Maudoux & Lucie Duchesne

WeCo Store

This incubator helped us to be more confident , to develop our project further and to make adjustments. To find out more about our customers and their needs. But most of all to understand how a shop works , thanks in particular to the coaching  and support we received from hub.brussels

Botawall

Nasima Amin

Botawall

Thanks to L'Auberge Espagnole, I realised that the presentation of my products was very important. Moreover, I was able to create real visibility for my brand. I loved the modular furniture, affordable rent, quality lighting  and specialised coaching provided by hub.brussels!

Le Food Korner

Lisa Kajita & Samuel Urbain

Le Food Korner

 The fact that we could try out our ideas in practice allowed us to develop our project. We also discovered the importance of retail design during one of the superb coaching sessions offered by hub.brussels. A very beneficial experience, ideal for small businesses like ours!

What are the conditions for joining the retail incubator?

To join the incubator, you must:

  • be legally capable
  • be an adult
  • have the level of French and/or Dutch required to run a store
  • present an original and innovative retail project for the Brussels-Capital Region
  • Propose fairly priced products and services, i.e. adapted to the product and suitable for both the producer and end-customers
  • have an ethical, responsible and sustainable approach: the products proposed must ideally be sourced locally or in Europe
  • not have a hospitality business (the premises do not have the zoning)
  • plan to open a permanent retail business in the Brussels-Capital Region

Would you like to give risk-free retailing in Brussels a try? Join Auberge Espagnole Saint-Gilles!

1. Interested? 

Fill the form below to obtain the documents necessary for your application.

2. Have you completed your application?

Send us your file before February 12th 2020!

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