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Atrium is passing the torch to, ensuring that Brussels’ retail will continue to shine

Atrium merged with Impulse and Bruxelles Invest & Export on 1 January 2018 and became part of

Atrium Brussels was the Regional Commerce Agency. Its goal? To stimulate retail development in the Brussels Region via a threefold mission:

  • Promote Brussels by making its knowledge of urban retail available to the public authorities and their partners to initiate innovative projects.
  • Help start ups understand the diversity of retail in Brussels and its neighbourhoods.
  • Coordinate a series of actions to embellish and promote retail districts.

As was the case with Atrium, can help you invest in the best neighbourhoods in Brussels for your retail business. is continuing Atrium’s work

  • by supporting cooperation between Brussels-based retail players.
  • by promoting retail businesses to help them achieve excellence.

Position your retail project with and let it guide you. provides support to retail candidates thanks to its expertise in the field and its many prospective and identification geomarketing analysis tools. We work with you to identify, locate and set up your business.

Take advantage of’ retail incubators to test your concept! lets you test your business before you open it!