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hub.brussels Practical guides to optimise your shop
Practical guides to optimise your retail business

Practical guides to optimise your retail business

Want to know how to set up your shop to make it eco-friendly and PRM-friendly? Wondering how to create a special atmosphere and lay out your store window accordingly? Asking yourself how to effectively promote your products? Discover our advice on retail design!

Retail Ecodesign includes all of the operational, stylistic and environmental elements of retail design.

The use of sustainable, modular and lasting materials and furniture brings eco-friendly and cost-effective benefits, as it creates a unique experience for customers.

We provide you with 10 themed guides on how to promote your business at no extra cost, while protecting the environment. For each theme, we offer:

  • a quiz to give you guidance based on your needs and ideas

  • a PDF version of the guide (except for the “Sensory Marketing” guide) in case you need to consult it “in situ”

  • a link to our content platform to make your reading more interactive and user-friendly

Check our guides:

Ecodesign 

Window

Shop front

Customer path 

Promoting your products

Energy 

Colours

Communication

Services

Sensory Marketing

Glossary: deciphering the main concepts

Before getting your fill of advice and useful tips, find out what’s behind the words used in the guides listed below and learn the Retail Ecodesign jargon. Download the glossary.

How to make your business shine?

Discover all our tips and tricks through nine illustrated thematic guides!

Ecodesign

Design your shop in an eco-friendly way

Do you want to design your shop to be eco-friendly and trendy, while also reducing your costs and environmental impact? Check out our practical guide.

Ecodesign

Shop front

Rethink your shop front

The outside appearance of your shop contributes to its patronage. What are the key points to consider? Browse through a variety of illustrations and examples for inspiration.

Shop front

Window

Improve your store window

30% to 40% of your sales depend on the visual impact of your store window! Do you want to make better use of it? Read our advice and increase its impact.

Window

Customer path

Master your customer path

Your store layout has a massive impact on your customers spending. How to guide them through your shop? View all our recommendations.

Customer path

Promoting your products

Promote your products

Many factors can elicit a purchase, including creating bold scenes and thoughtfully placing your products in the shelves. Explore all our strategies.

Promoting your products

Energy

Save energy

Optimize your lighting, choose the right air conditioning system, heat your store at minimal cost ... Pick up all our tips to lower your energy bill while increasing your sales!

Energy

Colours

Dare to use colours

93% of consumers are first drawn by a product’s visual appearance. Use colours to stimulate sales. Discover how to make best use of them.  

Colours

Communication

Communicate your identity

Your story, your know-how and your speciality are an integral part of your shop. You should communicate them clearly to your customers. How? Follow the guide!

Communication

Services

Make your shop practical and comfortable

From the cash desk to the fitting rooms, many elements require careful attention to ensure the comfort of your customers. Read all of our advice.

Services

Sensory marketing

Stimulate your customers' senses

The perfect loundness of background music, a comfortable indoor temperature, a lovely fragrance in the room... Consult our guide and learn how to use sensory marketing as a strategic positioning tool.

Sensory marketing

Acknowledgements

hub.brussels would like to express its heartfelt thanks to everyone who has contributed, directly or indirectly, to making this guide a reference for eco-friendly design.

While it is not possible to mention all of them here, we want to give special thanks to Steven Bollé, for his expertise and contagious enthusiasm, and Anne Boulord, for her creative writing skills and unfailing professionalism.

We would also like to give credit to Victoria Whitelaw, from the Union des Classes Moyennes association, with whom we had the opportunity to create the “Ecodesign” and “Energy” guides, for her complete dedication and strong motivation.

We would also like to express our sincere gratitude to all of the brave and inventive retailers and entrepreneurs who kindly agreed to answer our many questions and supported the publication of this guide.

About the authors

Julie Baudichau

Julie has a master’s degree in Sustainable Management. She joined hub.brussels in 2017. As a circular economy consultant working in the retail sector, she helps retailers change their business model and guides them through the process.

Caroline Lambert

Project Manager at hub.brussels since 2006, Caroline is passionate about her work. Her many years of experience have given her a sophisticated understanding of the various problems Brussels retailers and entrepreneurs are faced with.