hub.brussels Practical guides to optimise your shop
Practical guides to optimise your retail business

Practical guides to optimise your retail business

How do you set up your retail business to make it eco-responsible and PRM-friendly? How do you create a special atmosphere and lay out your window to get the right effect? How do you promote your products?  Discover our advices over retail design!

Retail Ecodesign includes all of the operational, stylistic and environmental elements of retail set-up.

Use sustainable, modular and lasting materials and furniture…the benefits are both eco-friendly and cost-effective and make the customer experience unique.

We provide you with 9 themed guides about the best way to promote your business at no extra cost, while protecting the environment. We provide the following for each theme:

  • a quiz to guide you based on your needs and ideas

  • a PDF version of the guide so that you can consult it “in situ”

  • a link to our content platform to make your reading more interactive and user-friendly

Glossary: deciphering the basic concepts

Before getting your fill of advice and great tips, find out what’s behind the words used in the series of guides below and learn the Retail Ecodesign jargon. Download the glossary

How to make your business shine?

Discover all our tips and tricks through nine illustrated thematic guides!

Ecodesign

Design your shop in an ecologically responsible way

Do you want to design your shop to be eco-friendly and on trend, while also reducing your costs and environmental impact? Check out our practical guide.

Ecodesign

Shop front

Rethink your shop front

The outside appearance of your shop contributes to its patronage. What are the key points to consider? Explore a variety of illustrations and examples for inspiration.

Shop front

Window

Improve your window

30% to 40% of your sales depend on the impact of your window! Do you want to make better use of it? Browse our advice and increase its impact.

Window

Customer path

Master your customer path

By guiding the flow of your customers, your interior layout also has an impact on their spending. How? View all of our recommendations.

Customer path

Promoting your products

Promote your products

Many factors can elicit a purchase, including creating bold scenes and thoughtfully placing your items. Explore all of our strategies.

Promoting your products

Energy

Save

Optimize your lighting, choose the right air conditioning, heat your space at minimum cost ... Explore all our ways to lower your energy bill while increasing your sales!

Energy

Colours

Dare to use colour

93% of consumers are first drawn by a product’s visual appearance. Use colours to stimulate purchasing. Take a look at the best practices to use them.  

Colours

Communication

Communicate your identity

Your history, your know-how and your specialities are an integral part of your shop. You should communicate them clearly to your customers. How? Follow the guide!

Communication

Services

Make your shop practical and comfortable

From the counter to the fitting rooms, many elements require careful attention to ensure the comfort of your customers. Read all of our advice.

Services

Acknowledgement

hub.brussels offers its warmest thanks to everyone who has contributed, directly or indirectly, to making this guide a reference on ecologically-responsible design.

While it is not possible to mention all of them here, we would like to give special thanks to Steven Bollé, for his expertise and contagious enthusiasm, and Anne Boulord, for her creative writing skills and unfailing professionalism.

We would also like to give credit to Victoria Whitelaw, from the Union des Classes Moyennes, with whom we had the opportunity to create the Eco-design” and “Energy” guides, for her steadfast dedication and motivation.

We would also like to express our sincere gratitude to all of the brave and inventive retailers and entrepreneurs who have patiently and passionately answered our many questions and supported the publication of this guide.

Portrait of the authors

Julie Baudichau

Julie has a Master’s in Sustainable Management. She joined hub.brussels in 2017. As a consultant on the circular economy in the retail sector, she helps retailers change their economic model and guides them throughout the process.

Caroline Lambert

Project Manager at hub.brussels since 2006, Caroline is passionate about her work. Her many years of experience have given her a sophisticated understanding of the various problems retailers and entrepreneurs in the capital are faced with.