International Network reorganisation: who to contact for your export projects?

Regional budget cuts have brought quite a few changes to the hub.brussels international network. But rest assured: the Region remains by your side to support your export projects and international development! Office closures, relocations and new assignments: here is an overview of the changes, continent by continent, to help you plan accordingly.

Europe

• London → Our representative Dieter Poleyn, who until now has been in charge of our office in Brazil, is moving across the Channel to take over from Samuël Servaes, who in turn will head up the New York office.

Contact: london@hub.brussels

• Catalonia → the office is closing. Cases will be taken over by our representative in Madrid, Ariane Léonard, who is responsible for Spain and Andorra.

Contact: madrid@hub.brussels

• Italy, Malta, San Marino and Vatican City → the office is closing. Cases will be taken over by AWEX Milan, our Walloon counterpart.

Contact: milan@awex-wallonia.com

• Hauts-de-France and Grand Est → the office is closing. Cases will now be handled from Brussels.

Contact: lille@hub.brussels

• The Netherlands → the office is closing. Our representative Bart Schobben is returning to Brussels, from where he will continue to handle your cases.

Contact: bschobben@hub.brussels

• Denmark → the office is closing. Cases will be taken over by AWEX Copenhagen.

Contact: copenhague@awex-wallonia.com

• Switzerland → the office is closing. Cases will be taken over by AWEX Bern.

Contact: geneve@awex-wallonia.com

• Germany → all files for Germany are handled by our office in Berlin (including the coverage for Bavaria, which had previously been handled by AWEX).

Contact: berlin@hub.brussels

• Serbia and Montenegro → the office is closing, with no transfer of cases.

Africa

• Morocco, Mauritania and Mali → the region will continue to be covered by our representative François De Vrije.

Contact: rabat@hub.brussels

North America

• New York → Samuël Servaes is taking over the Big Apple office following the retirement of Kathlijn Fruithof. He will also be responsible for the western United States.

Contact: newyork@hub.brussels

• Canada → William Delsemme, previously based in Japan, is taking over responsibility for Montréal and Western Canada.

Contact: montreal@hub.brussels

South and Central America

• Brazil → Reinout Van Hullebus, previously based in Luxembourg, will replace Dieter Poleyn in Brazil (from 1 January 2027).

Contact: saopaulo@hub.brussels

• Cuba → the office is closing, with no transfer of cases.
• Uruguay, Paraguay and Argentina → the office is closing, with no transfer of cases.

Asia and Oceania

• Japan → Mattias Debroyer, previously based in China, becomes the new Delegate General in the Land of the Rising Sun.

Contact: tokyo@hub.brussels

• Southern and Eastern China → the office is closing. Cases will be taken over by AWEX Beijing.

Contact: pekin@awex-wallonia.com

• Singapore, Malaysia and Brunei → the office is moving from Singapore to Kuala Lumpur. Sébastien Hardy remains in his role and will continue to handle his existing cases.

Contact: kualalumpur@hub.brussels

• Vietnam → the office is closing, with no transfer of cases.
• Kuwait, Bahrain, Qatar and the United Arab Emirates → the office is closing. Cases will be taken over by AWEX Abu Dhabi.

Contact: abudhabi@awex-wallonia.com

• Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana and Sri Lanka → cases are handled from Mumbai by our representative Bart Vandeputte.

Contact: mumbai@hub.brussels

Thank you to our colleagues

This reorganisation marks the departure of several colleagues, some of whom have been representing Brussels abroad for many years.

We would like to warmly thank them for their commitment, their unwavering professionalismand the quality of the support they ha ve provided to Brussels-based companies over the years.

Discover the updated map of our entire international network here: