play.brussels, the cluster for audiovisual companies

Do you want to really get going in the audiovisual sector? Would you like to meet up and collaborate with domestic and international partners? Find out more about the play.brussels cluster, the gateway for audiovisual entrepreneurs in Brussels and beyond!

The play.brussels cluster offers coherent and tailored support and expertise to all professionals working in the sector: producers, post-producers, distributors, venue operators, service providers, etc.

It is also a  structure for meeting and discussing with other European, federal, community and regional institutions and private organisations, and at every stage in the audiovisual creation chain (development, funding, production, post-production, broadcast, distribution, sale, revenue generation…)

Why was the audiovisual cluster set up?

By bringing together most of the companies involved in the sector (film, TV, animation, video game, immersive, digital, series, web series, audio contents including podcasts, corporate contents, etc.), the play.brussels cluster is able to perform strategic and technological monitoring by identifying the sector’s requirements and by creating opportunities for discussion via the events which it organises or supports.

With its network of more than 160 companies in the sector, the cluster’s team has an excellent and comprehensive view of the eco-system of the audiovisual industry.

The cluster’s goal is to support the economic activity of audiovisual entrepreneurs, while enhancing the international attractiveness of the Brussels-Capital Region in terms of audiovisual production.

How can play.brussels support you with your audiovisual projects?

Concretely, the cluster offers the following services:

• Individual support for (re)thinking  business status (free legal consulting)
• Check of business models and financial plans
• Support for growth and international opportunities
• Identification of domestic and international partners
• Support for innovation 
• Partnership with training organizations in promising industry sectors (VFX, Production, immersive technologies,…)
• A platform for meeting other industry players
• Creation and support of emerging eco-systems (VR, gaming,…)
• Event organisation: theme-based workshops and masterclasses
• Networking activities during regional and international festivals
• Strategic and technological monitoring
• Proposition of collaboration with universities and research centres for research and development

What are the benefits of joining the cluster?

1. A large networkof high added-value companies, which are representative of the dynamism and diversity of the audiovisual eco-system in Brussels
2. Personalised support for, and expertise in financial plans, distribution, business plan analysis, etc.   
3. Broad sectoral expertise in both traditional media (film, TV, series, animation, music) and innovative media (immersive content, gaming, web series, digital productions)
4. An extensive web of economic and cultural partners, with which the cluster fosters very good relationships
5. Support from European services, EENand NCP (National Contact Point), to assist with the international expansion of companies and to facilitate match making during international trade fairs or events
6. International support via strategic partnerships (via WBImages, Flanders Image, Media Desk Creative Europe…

What do you need to do to join play.brussels?

Joining the play.brussels cluster is completely free of charge. Membership gives you access to all our events and workshops, to our legal and financial experts, and lets you benefit from a presence at stands set up by the umbrella organisation at international trade fairs.

It is essential to meet with us before joining the cluster, so that we can understand your precise positioning in the audiovisual eco-system, your value proposition, customer segments, targets and determine your concrete requirements. This optimises our integration of entrepreneurs into our network of members and partners.

Who makes up the play.brussels team?