Brussels Tourism Business Mission to Morocco
- Tourism & Hospitality
- Morocco
From 9 to 13 November 2026, hub.brussels invites you to Morocco to explore the opportunities offered by a tourism sector undergoing rapid transformation. From Rabat to Casablanca and Marrakech, come and meet key market players, expand your network, and unlock new business opportunities.
About
Morocco’s tourism sector is experiencing remarkable growth. In 2025, the Kingdom welcomed 19.8 million tourists, representing a 14% increase in just one year, confirming its position as Africa’s leading tourist destination ahead of Egypt. Morocco is now aiming to attract 26 million visitors by 2030.
This ambition is supported by a major programme to develop and modernise the country’s tourism offering. Currently, 75 hotel projects are in the pipeline, representing more than 10,600 rooms, while several billion euros in investments will be required to support this growth through to 2030.
This momentum creates numerous opportunities for Belgian companies, particularly in:
- Architecture and design
- Hospitality and Horeca equipment and solutions
- Technology and digitalisation
- Energy and water efficiency
- Customer experience solutions
- Events and entertainment
- Training and skills development
- Services for tourism operators
This mission offers privileged access to the stakeholders shaping Morocco’s tourism industry. The programme includes targeted B2B meetings with tourism operators, developers and hotel groups, meetings with leading institutional stakeholders, project visits and networking opportunities.
A unique opportunity to explore the market, meet decision-makers, showcase your expertise, and identify new business and partnership opportunities in Morocco.
Program
*This is a provisional programme.
Monday, 09 November
Flight Brussels – Rabat
Option 1
06:15 – 08:55 | BRU – RBA | TUI Airlines Belgium TB2653
Option 2
20:15 – 22:25 | BRU – RBA | Air Arabia Maroc 3O136
Option 3
21:35 – 23:45 | BRU – RBA | Ryanair FR6932
Hotel check-in in Rabat (TBD)
Tuesday, 10 November – Rabat
09:00 | Mission briefing
10:00 | Seminar with the Moroccan Agency for Tourism Development (SMIT) on Morocco’s tourism development strategy and priorities
12:00 | Lunch
14:00 | Meeting with the Rabat Regional Tourism Council and the Regional Hotel Industry Association, followed by B2B meetings with their members
19:00 | Networking dinner reception at the Residence of the Belgian Ambassador
Wednesday, 11 November – Casablanca
08:30 | Departure for Casablanca
10:30 | Meeting to be confirmed
12:00 | Lunch
14:00 | Meeting with the Casablanca Regional Tourism Council and the Regional Hotel Industry Association, followed by B2B meetings (including Accor, Aleph Hospitality, Atlas Hospitality, Kerten Hospitality, Ynna Holding, etc.)
18:00 | Hotel check-in in Casablanca
20:00 | Networking dinner cocktail with a local partner or prospect
Thursday, 12 November – Marrakech
08:30 | Departure for Marrakech
12:30 | Lunch
14:00 | Meeting with the Marrakech Regional Tourism Council and the Regional Hotel Industry Association, followed by B2B meetings (Hotelpro, Tikida Riu, etc.)
17:00 | Hotel check-in in Marrakech
19:00 | Networking dinner cocktail with a local partner or prospect
Friday, 13 November
Hotel check-out
Option 1
06:00 – 10:35 | RAK – CRL | Ryanair FR71
Option 2
16:15 – 20:50 | RAK – CRL | Ryanair FR5528
Option 3
16:55 – 21:45 | RAK – BRU | Transavia Airlines HV9264
Practical info
Participation Fee
The participation fee contributes to covering part of the administrative and organisational costs of the mission. Participants are responsible for their own travel and accommodation expenses.
Participation fees are:
- €100 excl. VAT for Brussels-based startups and SMEs
- €500 excl. VAT for other Brussels-based companies
Flights and Accommodation
Each participant is responsible for arranging their own travel, including flights, accommodation and any required travel documentation.
Once your participation is confirmed, we will provide detailed information regarding suitable flight options aligned with the programme as well as recommended hotels offering preferential rates.
Our team in Rabat will organise tailor-made B2B meetings based on your specific interests and business objectives.
Useful resources
Any questions? Contact François and Ghislain!
François de Vrije
Maroc - Mauritanie - Mali
Ambassade de Belgique
Avenue Mohamed VI, Km 3.5, Essaada, B5, Souissi
Rabat
Maroc
