Brussels-based strategic consultancy firm Hinicio specialises in sustainable energy and transport and supports entrepreneurs, industrial groups, NGOs and public authorities to implement their renewable energy projects and strategies.

In 2007, Hinicio developed a competence centre in the field of hydrogen and fuel cells. China has made this a priority, as it represents the future of energy and transport. After opening offices in Paris, Bogota and Buenos Aires, why not embark on an adventure in Shanghai?

Winning over sustainable transport in Asia

In 2017, Wouter Vanhoudt, director of Hinicio for Europe, Middle East and Africa made a prospecting trip to China, in order to establish initial contact with local businesses.

The Brussels-based company then sought the assistance of hub.brussels; our economic and trade attaché in Shanghai, Matthias Debroyer, is working to consolidate the links between Hinicio and the latter, before giving it visibility in the Belgian-Chinese Chamber of Commerce.

A local company, soon to expand

Hinicio’s principal target for the next three years? “To advise and support our clients in Europe, particularly in the field of hydrogen and fuel cells, to leverage their technology in the Chinese market”.

Due to the complex nature of the market, Hinicio is taking things one step at a time, initially focusing on market research for their potential clients, after which they hope to found a local entity.

But the intrepid Brussels-based company plans to go further, the ultimate goal being to expand Hinicio throughout Asia.

The hub.brussels team in China introduced me to the appropriate Belgian networks and also provided access to relevant Chinese companies in my sector. We benefitted from the wide range of services offered by hub.brussels, particularly in terms of translating our brochure.

Wouter Vanhoudt Director of Europe, Middle East and Africa at Hinicio

More Success Stories

Hamlet

Hamlet

Today, Hamlet is regarded as a world-renowned production house. Hub.brussels also plays a role in the story, by offering tailor-made advice and the necessary contacts in China.

Posted on 18/06/2021
Hamlet
Degré 47
Construction and sustainable renovation

Degré 47

A self-build company with solid foundations.

Posted on 12/04/2021
Degré 47
Imagine Belgium
Culture, tourism & events

Imagine Belgium

An augmented escape from reality.

Posted on 16/03/2021
Imagine Belgium
BUDDY BUDDY
Food

BUDDY BUDDY

Posted on 09/12/2020
BUDDY BUDDY
Kantify
Digital

Kantify

The start-up that puts its algorithms and artificial intelligence at the service of public health and mobility.

Posted on 29/10/2020
Kantify
Take Care
Health & care

Take Care

The start-up that takes care of others by bicycle.

Posted on 17/09/2020
Take Care