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Diversify your offer in 60 minutes

Do you operate a retail business or a hospitality establishment? Do you want to take every opportunity to increase your average bill? Selling complementary products can pay off. Identify them with our coaches!

Diversifying your offering can be a great way to differentiate yourself from the competition. However, you have to identify what will make sense for your customers and what you can easily integrate in your production and purchase processes. The answer in 60 minutes.

Diversify your offering in just 60 minutes!

By the end of the hour-long coaching session, you’ll be able:

  • Describe your customers’ related needs
  • Explore your menu and identify the products which could easily be used to produce meals other than “convenience foods”, using your current production process
  • Identify other product opportunities based on your current knowledge and consistent with your current set up
  • Determine which other additional products you can source outside, in line with your offering, which you can’t produce yourself

Specialists in marketing strategy (horeca)

Hospitality consultant

Virginie Torra

Hospitality consultant

Thanks to her dual training as a sales representative and chef, Virginie Torra has become an expert in product development and all related areas. She is solutions-oriented and enjoys both advising and training and has the skills to provide both services. Her customers are self-employed restaurant owners and Belgian and international chains.

Distribution and retail expert

Tony Hamadouche

Distribution and retail expert

Tony Hamadouche has a degree in Marketing & Retail. He spent the first part of his career in the distribution and retail sales sector on both the brand and distributor sides.

He founded Retail Expertise and has been assisting retailers of all sizes and in every sector for the past 10 years to develop their concept and strategy and to improve their retail performance.

Business, marketing and communication specialist

Greg Malcause

Business, marketing and communication specialist

Greg Malcause provides audit and business, marketing and communication consulting services.

He shares his time between launching his own entrepreneurial projects (notably in hospitality) and coaching other project leaders.

His approach targets both players who are just getting started and those who already have a business and want to give it a boost.

Specialists in marketing strategy (horeca)

Marketing specialists

Martine Constant Consulting Group

Marketing specialists

Martine Constant Consulting Group was created in 1995. Since then, the company has built up peerless experience in direct marketing, relational telemarketing, and reception and service quality audits. Adaptability, flexibility, and reactivity are the key concepts governing the way that we tackle your needs. On one key objective: to get your business and all of your people on the road to excellence!

What are the requirements to benefit from this service?

There are no prerequisites for this service. However, it will be helpful to go over your “convenience foods” menu to see how it can be applied to take away. The “Update your menu in 60 minutes” coaching session can help with this.

Emergency support

Do you have other, more urgent, needs than this? A regional team with diverse expertise has been established to provide Brussels entrepreneurs affected by the COVID-19 crisis with a quick and effective response and to help them recover. Loan mediation, financial and legal advice and psychological coaching… Get help from our specialists!

About speed coaching

Given the measures announced for retail outlets and hospitality establishments in Brussels, has set up a series of coaching sessions to quickly meet the needs of these two sectors, explore options and expand horizons.

More speed coaching sessions:

During this coaching session you will learn how to map all your fixed and variable costs, and then adjust your sales prices or your menu.

This coaching will allow you to propose a simplified offer, in accordance with the new needs of your customers (take-away sales,...).