L'AUBERGE ESPAGNOLE:
THE RETAIL INCUBATOR

Open your own shop in Brussels

You want to start a retail business but are afraid to take the plunge?

Start with a test jump with L’Auberge Espagnole I & II. The two commercial incubators of hub.brussels allow you to test your business concept at low cost and low risk for 2 to 3 months. 

You go to the other side of the counter, we accompany you in the running of your temporary store!

Are you in?

Fill in the blanks and become the future occupant of L’Auberge Espagnole!

ABOUT L’AUBERGE ESPAGNOLE

The test before the big jump

L’Auberge Espagnole = a life-size experience that allows you to test your retail concept under real conditions.

  • temporary occupancy for 2 to 3 months
  • expert advice & personalised coaching
  • a mystery shopper session to optimise your customer service

Our retail spaces

Access to a ready to use shop at one of the 2 adresses below to experiment
the everyday life of a business for 2 to 3 months and find their clientele

L’Auberge Espagnole Saint-Gilles is:

  • a 55 m² space in the Midi district, shared with 2 or 3 people
  • attractive rent of €350/month (the space can be shared by 2 or 3 people)

L’Auberge Espagnole Etterbeek is:

  • a 65 m² space in the European district
  • attractive rent of €350/month
  • a system to measure customer satisfaction with your concept and products

Two new spots at the end of 2021…

  • a new space in Brussels
  • a new  a travelling version that moves around the neighbourhoods every 6 months.

Welcome to L'Auberge espagnole

FAQ

For whom?

For anyone wishing to start their own business in Brussels and propose an innovative and original offer for the Region.

How much does it cost?

Depending on whether you move to Etterbeek or Saint-Gilles, the rent will vary between €350 and €500 per month for a space of 55 to 65 m².

how do i apply?

It’s easy: just fill out the form at the top of this page and we will contact you shortly. Applications open from:

  • Decembre 6th 2021 to January 17th 2022, 12pm
  • April 18th to May 30th, 2022, 12pm 

Am I alone in this adventure?

Of course not! Our team offers sustained coaching, adapted to your needs, before, during and after your incubation at the Auberge Espagnole: offline marketing, digital, press relations…

And then?

After a 2-3 month stay in the business incubator, you will be able to start your own business. hub.brussels will be in the back office to help you make this dream come true.

What are the conditions?

Do you offer products and services that respect a fair pricing policy? Does your project have an ethical, responsible and sustainable approach? Do you intend to open a permanent business in the Brussels-Capital Region? Welcome to L’Auberge Espagnole!

WeCo Store

Mélanie Maudoux & Lucie Duchesne

WeCo Store

This incubator helped us to be more confident , to develop our project further and to make adjustments. To find out more about our customers and their needs. But most of all to understand how a shop works , thanks in particular to the coaching  and support we received from hub.brussels

Botawall

Nasima Amin

Botawall

Thanks to L'Auberge Espagnole, I realised that the presentation of my products was very important. Moreover, I was able to create real visibility for my brand. I loved the modular furniture, affordable rent, quality lighting  and specialised coaching provided by hub.brussels!

Le Food Korner

Lisa Kajita & Samuel Urbain

Le Food Korner

 The fact that we could try out our ideas in practice allowed us to develop our project. We also discovered the importance of retail design during one of the superb coaching sessions offered by hub.brussels. A very beneficial experience, ideal for small businesses like ours!

What are you waiting for?

Do you want to showcase your talent? Display it on the modular shelves of L’Auberge Espagnole and meet your customers!