L'Auberge Espagnole: retail incubator

Test your shop idea

Bring your project to life

You want to start a retail business but are afraid to take the plunge?

We can help you turn your business project into a reality. For 3 months, test your concept at lower risk, lower cost and under real conditions in one of our Auberges Espagnoles.

A real launching pad

We offer you :

ready-to-use commercial space at low rent
access to free group training
support in drawing up and monitoring your financial plan
individual coaching in digital marketing & retail design

The call for applications closes on Monday, October 28.

Our commercial spaces

L’Auberge Espagnole in Etterbeek :

a commercial space of 65 m²
Chaussée de Wavre 331, a few steps away from Place Jourdan, in a friendly and family-oriented neighborhood
an attractive rent of €450/month

L’Auberge Espagnole in Jette :

a commercial space of 40m²
Rue Léon Theodor, 22, – in the residential and commercial district of Miroir
an attractive rent of €450/month

The travelling Auberge Espagnole:

moves from neighborhood to neighborhood every 8 to 12 months
currently located in Forest at 59, Jean-Baptiste Vanpé
an attractive rent of €450/month

L’Auberge Espagnole Artisanat:

A 74m² workshop-boutique dedicated to Brussels artisans
Avenue George Henri 234, on a artery that is both residential and commercial in Woluwe-Saint-Lambert
an attractive rent of €450/month

Interested?

We’re also available by email to answer any questions you may have: auberge.espagnole@hub.brussels

Commercial spaces in Brussels

Accompanied projects

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For whom?

L’Auberge Espagnole is an incubator by hub.brussels that enables individuals who wish to open a shop in Brussels to test their project for 3 months, with lower risk, lower cost, and under real conditions. This concept, unique in Europe, meets the need of aspiring retailers to confront the reality of the market before a permanent opening.

How do I apply?

When applications are open, click on the button at the top of this page and fill in the online application form.

And then?

We accompany you before, during, and after your incubation. Our incubator serves as a genuine launching pad, allowing aspiring retailers to validate the viability of their project and their attraction to the retail sector. We provide them with all the keys to confidently open their sustainable business in Brussels and maximize their chances of success. These 3 months of incubation are also an opportunity to quantify their project and gain confidence and credibility before meeting essential partners for the long-term success of their project (banks, property owners, etc.).

How much does it cost?

The rent is €450/month. Group training sessions, support, and coaching are provided free of charge by hub.brussels.

Am I alone in this adventure?

Absolutely not! Our team provides you with continuous coaching tailored to your needs, before, during, and after your incubation at L’Auberge Espagnole. It’s a true supportive community of experts and entrepreneurs who share their experiences and support each other.

What are the conditions?

Do you offer products or services that adhere to a fair pricing policy? Does your project embody ethical, responsible, and sustainable practices? Are you planning to open an original, innovative, and sustainable business in the Brussels-Capital Region? If you answered yes to all these questions, L’Auberge Espagnole is an excellent solution for testing and launching your project!

PS: you’ve got an HoReCa project? Then you might be interested by Kokotte!

What they think of L’Auberge Espagnole

That experience has shaped me both professionally and personally. It has transformed me into a different person. There are still things I need to work on, but I am taking away many valuable experiences. I have learned a lot from the coaches. Thank you for this beautiful life experience!

L'Auberge Espagnole is primarily a human experience that helps us develop a project by providing us with the necessary tools to make it a success. For every project, there is a before and an after L'Auberge Espagnole.

It was a particularly emotional experience for me. I've been working on my project for a while now, pouring my heart and soul into it. It felt so good to feel supported. It was both moving and reassuring. I felt like a young girl learning to ride a bike. hub.brussels held me up so I wouldn't fall. Without realizing it, they let go and I kept on riding... Thanks to the coaching and the pop-up store, I'm now riding completely independently!

L'AubergeEspagnole : the commercial incubator