SusHi Tech Tokyo – Innovating for Sustainable Cities
- Sustainable economy, Tech
- Japan
Join the hub.brussels delegation at SusHi Tech Tokyo this April! Experience the largest innovation conference where startups, investors, companies and urban decision-makers discuss future technologies for sustainable cities. Explore emerging trends, forge strategic partnerships and strengthen your visibility in one of the most dynamic markets in the world.
About
As part of the partnership between the Tokyo Metropolitan Government and the Brussels-Capital Region, hub.brussels – in collaboration with Embuild.Brussels and AGORIA – is organising an economic mission to Japan on the occasion of SusHi Tech 2026.
SusHi Tech Tokyo is a trade fair and conference that brings together each year a unique international ecosystem dedicated to technological innovation and the development of sustainable cities. This global-scale event gathers start-ups, investors, large companies and urban decision-makers around a common goal: to imagine and build the cities of tomorrow through innovation.
With nearly 58,000 participants, more than 600 exhibiting start-ups and 500 international VCs at its previous edition, this event has rapidly become Japan’s largest high-tech and innovation event.
Why take part with hub.brussels?
- International visibility: Share your technological expertise and smart city vision on a major Asian stage, benefiting from visibility under the “Brussels/Belgium” banner.
- Strategic matchmaking: Thanks to hub.brussels and our team in Tokyo, access a network of Japanese and international partners, with targeted business opportunities.
- SusHi Tech Challenge: Showcase your innovation and take part in the pitch contest, with a prize of 10 million yen at stake (application deadline: 31 December 2025).
- Strengthening the ecosystem: By joining our delegation, you benefit from the support of the Brussels ecosystem, focus your efforts on your meetings and increase your long-term impact.
Target sectors: Urban technologies, mobility, IoT, AI, sustainable construction, energy, smart grids, and many more.
Program
Monday 27 & Tuesday 28 April
Business Days – SusHi Tech Tokyo @ Tokyo Big Sight
Professional meetings, B2B sessions, pitches and explorations of the latest innovations at the heart of the Asian ecosystem
Wednesday 29 April
Public Day – SusHi Tech Tokyo
Open day for the general public, ideal for boosting your visibility and engaging with a wider audience of innovation stakeholders
Pre-conference: 20 → 24 April
Possibility to organise personalised and targeted meetings, and site visits during the week preceding the event.
Please note: From 29 April onwards, Golden Week begins – a period of national holidays in Japan during which business activity will be significantly reduced.
Practical info
Participation fees
Participation in SusHi Tech Tokyo 2026 at the hub.brussels stand is set as follows:
- €100 excl. VAT for Brussels start-ups and SMEs
- €500 excl. VAT for other companies
This fee includes a personalised individual booth with your logo and visuals or a screen within our collective hub.brussels stand.
These amounts also cover exhibitor registration fees as well as marketing-related costs.
Our team will also organise tailor-made meetings based on your areas of interest. A networking reception will also be organised alongside the SusHi Tech conference.
Fees not included
Participants remain responsible for:
- travel, accommodation and catering costs
(hub.brussels will suggest suitable accommodation options for the entire delegation); - the mandatory presence of at least one representative per company during the two Business Days of the trade fair (Monday 27 and Tuesday 28 April).
Useful resources
You’ll find more information on Japan in our country summary ‘Export to Japan‘.
Any questions? Just ask Ghislain and William!
William Delsemme
Japon
Ambassade de Belgique
5-4Nibancho
Chiyoda-ku, Tokyo 102-0084
Japon