This project, the result of a collaboration between hub.brussels and EPHEC, offers Brussels-based companies the opportunity to explore new markets with the help of students in their second year of the Bachelor Degree in International Business. Each team of six students, supervised by teachers, creates a market study and a tailor-made export business plan, integrating aspects such as competitive analysis, marketing, logistics, and legal and financial elements.
This project is a real win-win situation, as the companies gain an in-depth analysis and concrete recommendations for their international expansion while the students gain valuable practical experience in a professional setting. Partner companies also receive access to field market data, collected through collaboration with Dynata, guaranteeing the quality of the results.
For companies, participation involves a fixed contribution of at least €1,500 per team, covering part of the market research, travel and accommodation costs. This amount is paid to EPHEC and returned to the students once the project is completed. This financial support ensures that companies receive high-quality strategic insights while helping to train future international development talent.