10:00 Welcome and coffee
10:30 Introduction – François DE VRIJE, hub.brussels
10:40 Mr. Ech Cherki DAHMALI, Director of the Maroc Telecom Museum, Rabat – “Overview of Morocco’s Cultural and Museum Heritage”
11:00 Mr. Rochdi BERNOUSSI, Director of the Bank Al Maghrib Museum, Rabat – “The Bank Al Maghrib Museum – Past / Present / Future. The Museum as a Driver for Enhancing Morocco’s Tourism Offer”
11:20 Mr. Christophe SOKAL, Director of the Museum of Art and Culture of Marrakech – “The Cultural and Museum Landscape of Marrakech”
11:40 Pressentation of the upcoming mission – Florence SKWIRZYNSKI, hub.brussels
11:50 Q&A
12:00-13:00 Closing and walking lunch