Seminar: Doing Business in Serbia

Whether you’re considering entering the Serbian market or looking to strengthen existing partnerships, this event will give you a comprehensive overview of Serbia’s business climate, key sectors, and ongoing projects. Hear directly from Belgian companies already active in Serbia, connect with experts and peers, and discover how your business can benefit from the country’s dynamic growth and strategic position in the Western Balkans.

Why Serbia?

• Largest market in the Western Balkans: 7 million consumers and a highly diversified economy (industry, agriculture, services, IT);
• EU candidacy: strong trade ties with the EU, regulatory alignment with EU standards, duty-free access for most goods, and significant EU pre-accession funding;
• Strategic location: At the crossroads of Central Europe, Southeast Europe, and the Middle East—ideal for logistics, export, and distribution;
• Extensive free trade network: Agreements with the EU, Turkey, CEFTA, and the Eurasian Economic Union, expanding market reach;
• Consistent economic growth: GDP growth averaging 3–4% annually, driven by domestic demand, public investment, and foreign direct investment;
• Booming sectors: High potential in ICT, infrastructure, agri-food, energy, environmental technology, and tourism;
• Focus on innovation and sustainability: Major investments in renewable energy, circular economy, waste management, and environmental protection;
• Support for business: Modernising economy, and demand for quality products and technology.