Agenda Sales training: persuasion techniques
Sales training: persuasion techniques

Sales training: persuasion techniques

Do you want to develop your persuasiveness and improve your sales performance? Are you eager to learn essential persuasion techniques to acquire new customers? Then our face-to-face sales training on September 21 is made for you*!

How to boost your sales strategy? How to better market your products and / or services? How to convince new customer segments? What is your persuasion style? What about the decision-making process? Through our sales training, Régis Lemmens, founder of Sales Cubes, shares his persuasion techniques with you.

* Priority of registration is given to companies in the Tourism, Events and Culture sectors.

Be persuasive and boost your sales!

At the end of this day, you will be able to define the value proposition of your products / services and to offer your customers an offer and its unique advantage.

The aim is to help you:

  • apply persuasion principles to boost your sales;
  • understand your own persuasion style;
  • present your ideas and strategies in the most persuasive way possible.

Practical information

Programme of the day

This free training will take place in person* at, (Salles Tour&Taxi /Toison d´or), Chaussée de Charleroi 112 in 1060 Brussels.

  • 9.00: welcome and start of the training
  • 12.30: break – Lunch (sandwiches)
  • 17.00: end of the training

*The training will however be held in virtual format if required by health regulations

About the trainer

This training will be given by Régis Lemmens, founder of Sales Cubes, a consulting company that helps sales organizations to innovate and co-create value with together their customers.

As Professor in Sales Management, Mr. Lemmens teaches in business schools in Belgium (Antwerp Management School, Solvay Business School), the Netherlands and the United Kingdom. In addition to the other projects to his credit, he has written and published several books on sales and strategic account management.

Through examples and practical exercises, he will help you develop your persuasive skills and your ability to sell your products and ideas. 

Any question? Contact Siham!

Siham Lahdioui

BU Hospitality
T: +32 2 800 08 47


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