PLMA 2026
- Food
- The Netherlands
Dreaming of selling your food products worldwide under a private label? As a food company, do you want to invest in the constantly growing Private Label market in Europe? Then come exhibit at the Brussels pavilion at PLMA in Amsterdam on 19 and 20 May.
About
Organised by the Private Label Manufacturers Association, which represents more than 3,500 companies worldwide, this trade show is exclusively open to its members, ensuring the quality of the event. At the 2024 edition, 18,000 representatives from supermarkets, hypermarkets, discounters, department stores, as well as importers and wholesalers from 120 countries, walked the aisles of the exhibition to discover the 2,900 exhibitors from 70 countries.
Do you want to position yourself in this growing sector and seize the economic opportunities Private Label offers? Register and try your luck to be among the 5 exhibitors at the hub.brussels pavilion!
As this trade show is a must-attend event, there will be more candidates than available spots. So register before 31 December, complete the form carefully, and we will get back to you from 5 January to let you know if you are among the 5 companies selected according to the participation conditions mentioned in the practical information.
Program
Practical info
hub.brussels will be present at the trade show with a 54m² pavilion that can accommodate 5 Brussels-based companies. Each company will have an individual 6m² space within this pavilion, equipped with furniture and branded with visuals and logos.
Selection criteria
Participating companies will be selected according to the following criteria:
- Production in Brussels (8 points)
- Production in Belgium outside Brussels (5 points)
- Employment of low-skilled people (10% of the payroll) (3 points)
- Use of sheltered workshops in Brussels (3 points)
- Micro-enterprise (less than 10 FTE and annual turnover of less than EUR 2 000 000) (7 points)
- Small enterprise (less than 50 FTE and an annual turnover of less than €10,000,000) (5 points)
- Starter (registered in the ECB for less than 4 years) (4 points)
- Previous presence at the trade show (1 point)
- 10% or more of turnover from exports (2 points)
- Between 5% and 10% of export turnover (1 point)
- Raw materials from Belgium (1 point)
- Member of a hub.brussels cluster (4 points)
Fees
The participation fees payable to hub.brussels are:
- Startups: €350 + VAT
- SMEs (fewer than 50 FTEs): €700 + VAT
- SMEs (more than 50 FTEs): €1,050 + VAT
- Others: €3,500 + VAT
Each exhibitor must also pay a membership fee of €1,500 to the PLMA International Council. These fees, payable directly to PLMA, are the responsibility of the companies, and hub.brussels does not cover this amount.
In addition, each exhibitor is responsible for booking and paying for their travel and accommodation expenses. It is strongly recommended to arrive the day before the trade show to check the stand setup and arrange the products.
Location
The trade show takes place at RAI d’Amsterdam.
Useful resources
You’ll find more information on The Netherlands in our country summary ‘Export to The Netherlands‘.
I want to take part in the fair!
Registration open until 31 December 2025
Any questions? Just ask Thomas!
