ISM 2021

ISM 2021

Are you an artisan chocolatier or confectioner or do you produce snacks “Made in Belgium”? Come display your know-how on our collective stand at the ISM in Cologne, the global meeting place for confectionery and snacks from 31 January to 3 February 2021.

Chocolates, sweets, petits fours, chips, nougat, ice cream…With 1,600 exhibitors from 73 countries and 38,000 visitors from 144 countries in 2020, ISM is by far the largest trade show for the latest trends and innovations in the field of confectionery and sweet and savoury snack products.

Strengthen your relationships at Belgium’s doors

We take care of the rental and basic set up of the exhibition stand. Your choice location will facilitate meetings with the managers of major retail outlets and of specialised shops and will enable you to set yourself apart with potential buyers!

Note that companies will receive points based on criteria that will determine where they are located on the stand. 

Practical information

Selection criteria

  • Production in Brussels ( 8 points )
  • Production in Belgium, but not in Brussels (5 points)

  • Employment of unskilled labour (10% of payroll) (3 points)

  • Use of sheltered workshops in Brussels (3 points)

  • Very small enterprise (fewer than 10 FTE and annual revenue of less than €2,000,000 (7 points)

  • Small enterprise (fewer than 50 FTE and annual revenue of less than €10,000,000 (5 points)

  • Starter (registered with the CBE for fewer than 4 years) (4 points)

  • Previous trade show attendance (1 point)

  • 10% at most of revenue from exports (2 points)

  • Between 5% and 10% of revenue from exports (1 point)

  • Raw materials produced in Belgium (1 point)


The prices below include basic furniture, catering and your multimedia fee.

The post-COVID-19 rates are valid for 2020-2021 only.

  • €150 (w/o VAT) for starters (registered with the CBE for fewer than four years)

  • €350 (w/o VAT) for an SME

  • €600 (w/o VAT) for large companies​

Questions? Contact Thomas!

Thomas Dupan

Area Manager Central Europe

T. +32 2 800 40 09

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