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Go dough-nuts for the ISM Confectionery Trade Fair!

Go dough-nuts for the ISM Confectionery Trade Fair!

Are you a chocolate maker, confectioner or producer of snacks that are made in Belgium? Come and present your know-how at our collective stand at the ISM trade fair in Cologne, the world’s leading event for confectionery and snacks, from 2 to 5 February 2020.

Chocolates, sweets, petits fours, crisps, nougats, ice creams … With some 1,656 exhibitors from 73 countries in 2019, ISM is by far the largest trade fair for the latest trends and innovation in confectionery products and salty or sweet snacks.
By providing you with a collective area, we are looking, on the one hand, to whet your appetite for new markets and, on the other, to get the taste buds tingling of visitors who love Brussels’ delicacies.

96% of exhibitors are satisfied…

…with the quality of contacts made! We provide rental and basic arrangement of the exhibition stand. This place of choice will make it easier for you to meet representatives of large retailers or specialised trades and will allow you to stand out to potential buyers! In 2019, there were no less than 38,000 visitors from 144 countries in search of inspiration and innovative products.
Ready to know how you can book for 2020? Sign up via this form before 1 October.

Remember that it’s first registered, first served for all Brussels companies! ! Spaces will be allocated to participants on the basis of their filed applications.


For micro-enterprises in Brussels (turnover less than €2,000,000 and with fewer than 10 FTEs), the price of a basic stand of 10 m², fully equipped, is 600 EUR.

For other Brussels companies (turnover greater than €2,000,000 and with more than 10 FTEs), the price of a basic stand of 10 m², fully equipped, is 1,800 EUR.

We offer you:
• an exhibition area with a free basic arrangement (furniture, Internet, etc.);
• the organisation of a common hosting infrastructure reserved for visitors and professional visitors (office, lounge with bar, etc.);
• logistical support during the show provided by one of our delegates.

Any questions? Please contact Thomas!

Thomas Dupan
Area Manager Export Europe
Tel. : +32 2 800 40 09
e-mail :

Any questions with regard to preparations? Contact our experts in Cologne!

Bart Vandeputte
Economic and Commercial Attaché
Tel. : + 49 221 30 20 44 78
Fax : + 49 221 30 20 44 80
e-mail :

Elke Große-Schaeper
Tel. : +49 2 21 30 20 44 79
e-mail :

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