Health & Life Sciences Mission to Saudi Arabia
- Health & care
- Arabie Saoudite
Are you active in the health or life sciences sector? Explore business opportunities for your company in Riyadh during our hub.brussels-FIT economic mission at the end of October! B2B meetings, a collective visit to the Global Health Exhibition, an official reception, and conferences are on the agenda.
About
hub.brussels, in collaboration with Flanders Investment & Trade (FIT), is organizing an economic mission focused on healthcare in Saudi Arabia. It will take place during the Global Health Exhibition.
Why participate?
With over €50 billion invested annually, Saudi Arabia is home to the largest healthcare market in the Middle East.
A customized B2B meeting program will be organized with Saudi distributors, agents, and potential clients. In addition, you will attend the Global Health Exhibition and an official reception at the Belgian ambassador’s residence in Riyadh.
What the mission offers:
- Meetings with companies, public institutions, purchasing bodies, and research centers in the Saudi healthcare sector;
- A collective visit to the Global Health Exhibition, the largest healthcare trade fair in Saudi Arabia (over 100,000 visitors in 2024);
- Guided tours of hospital, institution, and company stands;
- Parallel conferences on four themes: Leaders Summit, Medical Excellence Forum, Digital Health Forum, and Venture Forum;
- One-on-one meetings with hospitals, companies, or institutions either at their headquarters or at the fair;
- A networking reception on Sunday evening at the Belgian ambassador’s residence in Riyadh;
- An introductory session with testimonials from locally active companies, such as HICT – a Belgian consulting firm specialized in healthcare and based in Riyadh with over 15 years of experience in the field.
Program
Saturday, 25 October
– Arrival in Riyadh at 19:55 (Lufthansa flight LH 622)
– Transfer to Centro Waha by Rotana Riyadh hotel
Sunday, 26 October
– Morning: Introductory session (participant presentations, testimonials from Belgian/international companies)
– Afternoon: Visit to MISA (Ministry of Investment), Ministry of Health, NUPCO, or SFDA
– Evening: Official reception at the Belgian ambassador’s residence
Monday, 27 October
– Free visit to the Global Health Exhibition (GHE)
Tuesday, 28 October
– Guided tours of GHE (hospital, company, and authority stands)
Wednesday, 29 October
– B2B meetings (on-site or at the fair)
– Visits to hospitals such as Dr. Soliman Fakeeh, Dr. Sulaiman Al Habib, King Faisal Specialist Hospital
Thursday, 30 October
– Continuation of B2B meetings or free visit to GHE
– Visit to King Fahad Medical City and/or KACST (medical & biotech research center)
– Group farewell dinner
– Transfer to airport at 23:15
Friday, 31 October
– Return flight at 02:00 (Lufthansa)
Practical info
Fees
- €100 (excl. VAT) for startups and SMEs
- €500 (excl. VAT) for other companies
Included:
– Group transfers (airport, hotel, fair, reception)
– Full organization of the B2B and B2G program by the local FIT team
– Official reception at the ambassador’s residence
Not included:
– Flights and accommodation
– Farewell dinner, meals, and drinks
– “Advantage visitor” entry to the Global Health Exhibition (access to lounges with refreshments) → Info here
Recommended flights
A Lufthansa promo code will be shared after registration.
Outbound – Saturday, 25 October 2025
Brussels (BRU) → Frankfurt (FRA): 10:30 – 11:40
Frankfurt (FRA) → Riyadh (RUH): 13:15 – 19:55
Return – Friday, 31 October 2025
Riyadh (RUH) → Frankfurt (FRA): 02:00 – 06:35
Frankfurt (FRA) → Brussels (BRU): 09:00 – 10:10
Recommended Accommodation
Centro Waha by Rotana Riyadh (approx. €180/night, breakfast included)
This will be the delegation’s hotel: all group transfers (to/from airport, visits, and fair) will depart from this hotel.
The booking link will be provided upon online registration and will grant you a preferential rate.
Useful resources
I'm taking part in the mission!
Registrations open until 1 August 2025
Any questions? Just ask Ghislain!
