Food & Beverage Promotion in Canada
- Drinks, Food
- Canada
What if you could have your food products and drinks tasted in Canada—without even travelling there? hub.brussels is making it possible from September to December! If you’re ready to boost your exports to the American continent, this opportunity is made for you!
About
hub.brussels offers you a unique opportunity to showcase your food products to Canadian distributors and buyers through our local network in Montreal, Toronto and Vancouver.
Your samples will be collected in Brussels and then shipped to Canada by us. Our teams on the ground will ensure they are delivered to targeted industry players, while also conducting tailored prospecting with potential distributors and clients.
As soon as interest is shown, a virtual meeting will be arranged so you can connect directly with the identified buyers—while they taste your products.
Let your flavours shine beyond borders!
Why Canada?
The Canadian market is especially attractive for Brussels-based agri-food companies. There is strong demand for quality European products, high purchasing power in certain cities, and a marked culinary curiosity—particularly in multicultural metropolitan areas such as Toronto, Montreal and Vancouver. Consumers are on the lookout for gourmet, artisanal, organic or innovative products.
The EU–Canada Comprehensive Economic and Trade Agreement (CETA) makes exports easier by eliminating most customs duties and simplifying procedures. However, some food products remain subject to specific authorisations, quotas, or regulated import processes. If this applies to your products, we will inform you.
Finally, the strategic presence of hub.brussels in these three cities allows direct market access, optimised logistics for your samples, and personalised support throughout the campaign.
Program
Practical info
Criteria and restrictions
Eligibility
Any Brussels-based company producing food products (food and beverages).
Restrictions
Products containing meat, fish, fresh eggs, and all alcoholic beverages are not allowed.
Please note
Packaging or labelling modifications may be required to comply with Canadian standards.
Please make sure you are able to make this investment if necessary for exporting your products.
Steps
- Register for the campaign
- Plan a meeting with our team to discuss your target clients and logistics
- Prepare brochures and product sheets tailored to the Canadian market (in English and French)
- Drop off your samples at our Brussels offices—we’ll handle the shipment to our three local branches
Price
Free
Useful resources
I want my products to be tasted!
Registrations open until 30 August 2025
Any questions? Just ask Eline!
