On 21^st January from 1:00 pm to 3:00 pm, after giving a broad overview of what we define as “culture” (regional, generational, corporate, etc.), International Trade and Legal Manager Christine Destexhe will guide you through how cultural differences impact your negotiations with foreign prospects.

As well as addressing the do’s and don’ts of business in each country, our expert will explain how to account for cultural differences in your video-conferencing discussions, the preferred format during the current health crisis.