Export Talks#6 How to Optimise your Digital Marketing
Mastering digital marketing is essential to your international business development! In this first Export Talk of the year, expert digital marketing teacher and coach Candice Vanhacht will guide you through the art and mastery of digital marketing.
What is digital marketing? Why should you be interested and why is it an essential part of your international development toolbox? What are the best channels? Should your digital marketing be in-house or outsourced? What are the pros and cons? Get answers to all these questions on 7th January from 1:00 pm to 3:00 pm.
Discover the steps of the comprehensive digital strategy
By the end of this training you will:
- have a checklist to help set up your marketing strategy from beginning to end;
- appreciate the opportunities and efficacy of digital marketing, especially for international business;
- have a good understanding of the basics of digital marketing and understand the challenges facing your internal or external providers;
- learn about the major trends expected in 2021 that will impact your future communications strategy.
- Language: English
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