Export Talks #24: Getting the most out of an international trade show
An international trade show is a great platform to introduce foreign customers to your products or services. Lately, though, COVID-19 has been seriously compromising the organization of specialized trade shows. Nevertheless, it remains a good idea to prepare yourself as much as possible for the near future, when trade shows will once again welcome visitors. But how do you go about it, to distinguish yourself and win over customers at a trade show? Learn all about it on June 10, from 1 to 2:30pm.
The challenge: to be seen, and to return home after each trade show with the needed contacts and contracts. But how can you stand out from the competition? And what are the pitfalls to avoid? Christine Destexhe, our export expert, puts you on the road to commercial success at these foreign trade shows. As virtual trade shows are likely to continue – at least for the near future, they are also on the agenda during this session of Export Talks!
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