[CANCELLED] Economic mission SXSW 2020

[CANCELLED] Economic mission SXSW 2020

Due to the coronavirus threat, the organizer of South by Southwest, in coordination with the local authorities, took the decision to cancel the event.

Working in the audiovisual sector and planning to launch your projects on the American market?  Join us at South By Southwest (SXSW) from 13 to 18 March for 5 days of networking with key stakeholders in the cinema, music and interactive industries!

Every year for over 20 years, the city of Austin (Texas, United States) has played host to SXSW , a vast event, combining  conferences and festivals (music cinema and interactive media) on over 90 sites.

With almost 420 000 participants from these sectors in 2019, SXSW is an unmissable event for industry professionals.

South by Southwest: the cultural crossroads for the world’s most creative companies

Join us in Austin for the 2020 edition! You will benefit from personalised commercial support to help you make the most of this industry-wide panorama: explore, find new clients and network, with B2B meetings, cocktail and business receptions and more.

Practical information


  • 300 euros to cover the costs of organising the mission on the ground. Please note, that if you cancel, the participation fee must still be paid!
  • Travel and accommodation costs are at your own expense.
  • You are responsible for booking your own flights and hotel.

Don’t hesitate to consult the financial incentives put forward by the Brussels-Capital Region! They may support your commercial marketing efforts abroad.


Major themes in the sector:

  • Immersive media: virtual reality, augmented reality and mixed reality.
  • Big data 
  • Artificial intelligence
  • Gaming
  • Music
  • Health and medical technologies
  • Journalism and news
  • Blockchain

The first 5 companies to register will receive a free access badge for the festivals (SXSW Music, SXSW Film, SXSW Interactive).

Please note, if you cancel, you will be required to refund the price of the badge requested, $1,250!

Questions? Contact Sophie, Marine or Florence!

Sophie D’haemer

Area Manager NAFTA zone (Canada, USA, Mexico)

T. +32 2 800 40 86
M. +32 491 866 372


Marine Haverland

Audiovisual Advisor New Media / Gaming / RV

T. + 32 2 422 00 49
M. + 32 494 76 91 27

Florence Lansmanne

Area manager Invest & Export South America & South Europe

T. + 32 2 800 40 07

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