Digital Economic Mission to South Africa

hub.brussels and AWEX are organising an economic mission to South Africa from Monday 5 to Friday 9 May 2025. This mission will target the digital sectors and offer four main (non-exclusive) focuses:

• artificial intelligence
• cybersecurity
• the technologies applicable to smart cities
• the cultural and creative industries, including gaming

Why South Africa?

South Africa stands out as one of the most dynamic digital ecosystems in Africa, supported by an advanced technological infrastructure and extensive adoption of digital solutions. The country is a regional leader in areas such as fintech, e-commerce and emerging technologies such as AI and blockchain.

Artificial intelligence (AI) is booming, with applications in finance (predictive analysis), health (automated diagnostics), agriculture (data-centred crop management) and education. The technology hubs of Cape Town and Johannesburg are home to a large number of innovative start-ups developing solutions adapted to local challenges.

In cyber security, South Africa combines strong digital connectivity with robust regulatory measures, such as the Protection of Personal Information Act (POPIA). The sector offers significant opportunities for risk management and threat detection solutions.

Technologies applied to smart cities are also flourishing, with innovative projects designed to meet the challenges of rapid urbanisation through the smart management of energy, water and transport resources.

Lastly, the cultural and creative industries (CCI) are becoming increasingly important to the South African economy. Gaming, in particular, is experiencing rapid growth thanks to increased Internet access and the development of games that incorporate unique African themes. Events such as Comic Con Africa are reinforcing this dynamism.

Take advantage of turnkey organisation

There will be a rich and varied programme to enable you to seize these opportunities and meet the key players in these sectors:

• individual meetings with potential partners
• networking activities
• visits to technology and creative hubs

If your company works in these areas, don’t miss this unique opportunity to explore a dynamic market. Join us to develop your business thanks to the network, expertise and logistics organisation of AWEX and hub.brussels.