hub.brussels Agenda Call for projects: TASTE – Go Green, Get Digital, Be Resilient

Call for projects: TASTE – Go Green, Get Digital, Be Resilient

  • Food, Horeca, Tourisme & événementiel
1702/09/25

Are you a Brussels-based SME active in tourism, hospitality or the food sector? Apply for the TASTE – Go Green, Get Digital, Be Resilient call and receive up to €25,000 to develop an innovative collaborative project in sustainable, digital and resilient food systems. A unique opportunity to create new tourism experiences and showcase local culinary heritage on a European scale.

About
Program
Practical information
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About

TASTE (Transformative Approaches for Sustainable Food in Tourism) is a European project funded by the EU Single Market Programme.
Its goal? Support 40+ collaborative projects – including 8 in Belgium – involving at least 80 tourism SMEs across Belgium, Spain, Italy, Latvia and Slovenia.

The call targets SMEs interested in creating projects in the tourism and food sectors (accommodation, food services, culinary experiences, etc.) and willing to:

  • Innovate in sustainable food management

  • Integrate digital tools and practices

  • Strengthen their resilience to current challenges

Each selected project will receive €15,000, with the chance to win an additional €10,000 during the Demo Day in Barcelona.

In addition to funding, winners will benefit from full support, training and international visibility during three major events:

  • Challenge Day – Brussels (November 2025)

  • Demo Day – Barcelona (March 2026)

  • Showcase Day – Turin (September 2026): for the top Demo Day projects

Program

Practical info

Available funding:

  • €15,000 per selected project

  • Up to €10,000 extra for the top projects at Demo Day

Eligibility:

  • Be a tourism SME based in Belgium (or in another participating country), or interested in collaborating with the tourism sector

  • Form a partnership of 2 to 5 organisations (minimum 50% tourism SMEs)

  • Have a good command of English

Key dates:

  • Application deadline: September 2, 2025 (5:00 PM CEST)

  • Results announced: October 2025

Useful resources

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Before september 2nd

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Any questions? Just ask Victoria!

Victoria Matgen

Project Officer - hospitality.brussels

vmatgen@hub.brussels