Agenda Belgium is Design: Apply for Milan Design Week!
Belgium is Design: Apply for Milan Design Week!

Belgium is Design: Apply for Milan Design Week!

Belgium is Design is a project which aims to put Belgian designers, manufacturers and producers in the spotlight in foreign markets. We’ve decided to let our Belgian designers shine in film for Milan Design Week 2021!

The current situation shouldn’t dampen enthusiasm for supporting the design sector and promoting it internationally. It’s in this climate of health, socio-economic, and climate crises that Alexandre Humbert and Giovanna Massoni plan to tell the story of Belgian design as part of a “converging element” at the Fuorisalone in Milan.

Your talent and know-how highlighted in film 

In addition to a digital broadcast via all of the channels available at Design Week in Milan, you will also enjoy visibility via the production of a film. It will be provided to embassies and organisations that promote Belgian culture around the world, as well as to upcoming professional design events planned through 2022, including the Design Film Festival.  

Practical information

Documents required

  • your CV or website
  • an explanatory text about the general approach of the designer/collective/design studio
  • two items (or a collection)
  • a description of the function or process of each item in A4 format
  • the signed participation agreement

Items also include: projects, research, products, prototypes, self-production, services, strategies and initiatives.


  • Independent designer or company with fewer than 20 employees > €200, excluding VAT 
  • Company with more than 20 employees > €400, excluding VAT

The fees include:

  • film production
  • the set up to present your film at the Fuorisalone at Milan Design Week 2021 (scenography, logistics)
  • promotion of the film with a professional audience and B2B prospecting
  • media relations (an international media agency and a social media manager)

Digital broadcasting will be provided if the event can’t be held in person.

Questions? Contact Anaïs, Christian or Giorgia!

Anaïs Lambert

International Development MAD

M. +32 (0) 475 37 26 80
T. +32 (0) 2 880 85 62

Christian Oosterlinck

Project Manager Promotion & Events Flanders DC

T: 02 227 60 63

Giorgia Morero

Project Manager Wallonie-Bruxelles Design Mode

T: 02 421 87 08

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