AI for the Common Good and for my business
- Tourisme & événementiel
Artificial intelligence (AI) is transforming the way we work, create and make decisions. But what does it mean for your business in practical terms?
The play.brussels and hospitality.brussels clusters, in collaboration with Creative by hub.brussels, are offering you a free, dynamic and interactive training course to help you define your uses and best practices for AI in your business.
About
During this interactive training day, participants will explore the basics of AI through concrete examples and expert insights. From historical context to current practical applications, the session aims to demystify AI and encourage critical and creative thinking. Practical case studies and discussions will punctuate the day, allowing everyone to better understand the challenges of AI in their own professional context.
Program
- Introduction to the history, strengths and limitations of AI
- Critical discussions on algorithmic bias, AI hallucinations and misinformation (detection of AI-generated content and deepfakes)
- Presentation of generative AI and prompt engineering techniques
- Overview of regulations: AI Act, GDPR and compliance issues
- Two major practical exercises:
AI ideation – Identify an AI need or opportunity in your company
AI implementation – Define a first concrete step towards responsible AI adoption
Practical info
Lunch, coffee, and tea included.
Free session, in French.
Please note: limited number of places available (priority given to members and partners)
📅 Date: 25 November 2025
🕘 Time: 9:00 a.m. – 5:00 p.m. (doors open at 8:30 a.m.)
📍 Location: FARI – AI for the Common Good, Cantersteen 16, 1000 Brussels (ring the bell next to the glass door with the FARI logo)
Useful resources
I take part in this event
Please note: limited number of places available (priority given to members and partners)
