Webinars: how to get started in e-commerce
In this period of containment, online sales are emerging as a ready-made solution to continue your activities. How can you move from physical sales to selling online? How can you create your e-commerce site? From 20 April, hub.brussels and its 1819 service will offer you a series of 5 webinars to familiarise yourself with e-commerce and learn how to play your cards right.
Many of you, both traders and SMEs, are asking yourselves how you can limit the decrease in your sales, but also, in the longer term, how you can respond to a probable marked change in consumer habits. E-commerce can respond to these two paradigm shifts.
How should you position yourself online? What are the legal implications of online sales? How can you make the most of e-commerce to explore new, international markets? We will offer you 5 webinars* to answer all these questions. These will take place from 20 to 28 April, from 2pm to 3pm.
*Please note that while participation in these events is free, registration is compulsory.
On the agenda
20/04: The basics of e-commerce
Do you want to start selling online but don’t know how to get started? This webinar aims to give you an overview of the tools available to launch your e-commerce at a lower cost
21/04: The legal aspects of online sales
What specific legal obligations must I observe as an online seller? What should be included in the legal notices and the general conditions of sale? During this webinar, come and learn how to get everything in order at your e-shop and reduce the risk of litigation.
22/04: How to draw profit for my physical business from online sales?
What strategy should I adopt to be visible on the web? Whether you are a retailer or a food and drink establishment, discover tips and tricks to make the most of online sales.
23/04: How to build your digital marketing strategy?
How to communicate effectively through digital channels with your customers? Which articles or newsletters should you create to seduce your customers?
This webinar will teach you how to create your digital strategy and define the content marketing to boost your online visibility and increase your sales.
* Webinar in English
28/04: The challenges of international e-commerce
E-commerce can greatly facilitate the expansion of your activities beyond Belgium and allow you to conquer new markets. However, you still need to be well organised to avoid logistical, administrative or financial pitfalls. During this webinar, come and learn how to meet these international e-commerce operational challenges.
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