hub.brussels Blog Expo 2020: Brussels is shining in Dubai
Expo 2020: Brussels is shining in Dubai

Expo 2020: Brussels is shining in Dubai

After being postponed until 2021 because of the global health crisis, Dubai World Expo 2020 is ultimately taking place from 1st October 2021 to 31st March 2022. The major and popular event will build up Brussels’ international reputation, notably through the Belgian pavilion showcasing our three regions’ know-how.

Expo 2020 Dubaï will gather 170 attending countries as well as 25 million visitors during 6 intensive months of meetings, collaborations and innovative ideas exchange between attendees from Asia, the Middle East, Africa and Europe, in a 5 km2 area to Connect mind and shape the future*

Just as its structure divided in three zones, the exhibition highlights mobility, sustainability and opportunity. Three critical global issues addressed by Brussels, Flanders and Wallonia during several exchanges and events.

*Dubai Wold Expo’s main theme

A green arch in the Land of Black Gold 

Our pavilion is located at the earth of the ‘mobility zone’ and abuts directly on the main avenue. Designed by Assar Architects and Vincent Callebaut an built by BESIX, the green arch was erected on a surface of 2.180m², enjoys an exceptional exposure and provides the perfect venue to welcome the 15.000 expected daily visitors.

A pavilion perfectly fitting the systainability and mobility themes

Sustainability is the very foundation of this architectural gem, reflected by:

  • A circular economy of water: through the green facade made of thousands of local plants reducing indoor temperature by 3 to 5 degrees;
  • The use of Belgian bio-based materials or materials coming directly from Belgium;
  • An engineering based on circular construction principles.

Inside the pavilion, a scripted exhibition walkthrough highlights the latest technologies and innovations in mobility developed and stimulated by the three Belgian regions.

Brussels Days in the United Arab Emirates

Alongside visit.brussels and Brussels International, hub.brussels is grasping the chance to build up Brussels’ reputation overseas by sending a delegation of companies active in the economic, political and cultural sectors to the event in order to create networking opportunities.

Brussels’ sectors in the spotlight

Handicrafts, high-quality products and much more…

Dubai is a regional hub for trendy and unique products. In order to reach the local business community, a temporary exhibition hall showcasing products will be built in the Dubai Design District, where our companies will enjoy:

  • an easy and large flow of visitors;
  • a space intended for B2B meetings;
  • a digital presence offering a great exposure and additional marketing opportunities by allowing visitors to book meetings online.

Financial services and technological innovation

The United Arab Emirates are an important financial hub for the Middle East, Africa and Southern Asia, and represent a gateway to emerging markets. From Abu Dhabi to Dubai, we will help Brussels entrepreneurs understand the unique dynamics of these economic ‘ecosystems’ through:

  • pitching sessions;
  • networkings and meetings with local peers;
  • visits of Dubai (DIFC) and Abu Dhabi (ADGM) financial centers;
  • meetings with family offices and financial institutions.

Construction, building industry and urban development

The United Arab Emirates are a urban development paradise! The following urban development activities will be organizes:

  • visits of iconic buildings;
  • a guided tour of the sustainable cities Masdar and Dubai Sustainable City
  • a forum on urban planning with Dubai municipality sur la planification urbaine;
  • a visit of Besix 3D‘s concrete printing facilities;
  • a meeting with property developers (Emaar, Nakheel, Damac,…);
  • a visit of District 2020 to dicover the future of the EXPO 2020 site;
  • visits of iconic sustainable pavilions on the EXPO 2020 site.

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