hub.brussels News Brussels at the Avignon Festival: between stand-up and start-up
Brussels at the Avignon Festival: between stand-up and start-up

Brussels at the Avignon Festival: between stand-up and start-up

Almost as well known as “le pont” is the Avignon Festival, also known as the OFF festival. Since the beginning of July, the 76th edition is in full swing, until the end of this month. Each year, this little town welcomes no less than 1.7 million visitors from around the world, who immerse themselves in (street) theater, comedy and contemporary performing arts. On the programme: more than 1,500 performances every day. And hub.brussels is there too, to represent and promote most promising comedians from Brussels.

Spotted among many other posters in Avignon: a dozen “real Brusseleirs” participating in the “Les Belges à Avignon” project. Thoses 9 comedians from Brussels are planning on impressing the french audience with their typical Brussels charm, not to mention a barrage of sharp jokes.

The group of 9 already enjoys some fame in the Brussels scene. Today they are looking for a wider audience. Humor is a universal language, so they like to direct their jokes at their French neighbors in the South!

Stand-up from Brussels: a rough diamond, ready for polishing

And how does hub.brussels fit into this story? The 9 comedians of Les Belges à Avignon are also (export) entrepreneurs. With a business plan, logistics, costs and everything in between.

That's why our team guides these 9 entrepreneurs in their first steps on the international scene. Humor is indeed an export product, just like beer and chocolate. And Brussels stand-up comedy is now also known and respected across the country's borders!

For this project, hub.brussels works together with three major players in the Brussels entertainment sector: the Kings of Comedy ClubLa vie est une fête and What the fun.

The cultural and creative sector: a regional priority

The cultural and creative sectors are an essential catalyst of the Brussels economy. However, these sectors were hit hard by the corona crisis. As a major employer and standard-bearer for Brussels’ international image, the sector could count on (too) little economic support in recent years.

The new strategy of the Brussels Capital Region aims to fill this gap with a new set of support measures. With this objective in mind, screen.brussels – our cluster for the audiovisual sector – became play.brussels. With a broader scope that now also includes music, performing arts, podcasting, video games, and so on.

The brand new project Les Belges à Avignon, coordinated by our export teams, also fits into this context.

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