L'AUBERGE ESPAGNOLE:
THE RETAIL INCUBATOR

Open your own shop in Brussels

You want to start a retail business but are afraid to take the plunge?

Start with a test jump with L’Auberge Espagnole. The commercial incubator of hub.brussels allows you to test your business concept at low cost and low risk for 3 or 4 months.

You go to the other side of the counter, we accompany you in the running of your temporary store!

Are you in?

The call for applications is closed.

Any questions ? Contact the team.

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ABOUT L’AUBERGE ESPAGNOLE

The test before the big jump

L’Auberge Espagnole is a life-size experience that allows you to test your retail concept under real conditions.

  •  a temporary occupancy of 3 or 4 months to develop your project without risk and at a lower cost
  • experts to help you at every stage of your project
  • coaching to develop and challenge your ideas
  • a mystery shopper session to optimise your customer service

A new Auberge is borned : L’Auberge Espagnole Artisanat

You have gold in your hands and you put it to good use in your craft? Are you looking for a place to showcase your work, test the commercialisation of your products, discover a new area or try your hand at running a boutique workshop? L’Auberge Espagnole Artisanat is the place for you!

Our commercial spaces

Receive the keys to one of our 4 commercial spaces and discover the job of a shopkeeper.

L’Auberge Espagnole in Etterbeek :

  • a commercial space of 65 m² 
  • in the European District, Chaussée de Wavre 331
  • an attractive rent of €450/month

L’Auberge Espagnole in Jette :

  • for craftspeople only
  • a commercial space of 50m²
  • in the heart of the Miroir shopping district, Rue Léon Theodor, 22
  • an attractive rent of €450/month

The Auberge itinérante:

  • moves every 8 months from one neighbourhood to neighbourhood to another
  • an attractive rent of €450/month
  • in Forest, Jean-Baptiste Vanpé Street, 59

L’Auberge Espagnole Artisanat:

  • an 89m² workshop-boutique
  • in the Georges Henri district: Avenue George Henri, 234
  • an attractive rent of €450/month

FAQ

For whom?

For anyone wishing to start their own business in Brussels and propose an innovative and original offer for the Region.

How much does it cost?

The rent is €450 per month.

 

how do i apply?

It’s easy: just fill out the form at the top of this page and we will contact you shortly.

Am I alone in this adventure?

Of course not! Our team offers sustained coaching (marketing, digital strategy, public relations, retail design), adapted to your needs, before, during and after your incubation at the Auberge Espagnole.

And then?

After a 3 or 4 months stay in the business incubator, you will be able to start your own business. hub.brussels will be in the back office to help you make this dream come true.

What are the conditions?

Do you offer products and services that respect a fair pricing policy? Does your project have an ethical, responsible and sustainable approach? Do you intend to open a permanent business in the Brussels-Capital Region? Welcome to L’Auberge Espagnole!


These projects were supported by our incubator

WeCo Store

Mélanie Maudoux & Lucie Duchesne

WeCo Store

This incubator helped us to be more confident , to develop our project further and to make adjustments. To find out more about our customers and their needs. But most of all to understand how a shop works , thanks in particular to the coaching  and support we received from hub.brussels

Botawall

Nasima Amin

Botawall

Thanks to L'Auberge Espagnole, I realised that the presentation of my products was very important. Moreover, I was able to create real visibility for my brand. I loved the modular furniture, affordable rent, quality lighting  and specialised coaching provided by hub.brussels!

Le Food Korner

Lisa Kajita & Samuel Urbain

Le Food Korner

 The fact that we could try out our ideas in practice allowed us to develop our project. We also discovered the importance of retail design during one of the superb coaching sessions offered by hub.brussels. A very beneficial experience, ideal for small businesses like ours!

Do you want to showcase your talent? Display it on the modular shelves of L’Auberge Espagnole and meet your customers!
Etterbeek 1
Etterbeek 2
Itinérante 1
Itinérante 2
Jette 2
Jette 1