hub.brussels > auberge espagnole

Test an innovative retail concept in brussels

With its L’Auberge Espagnole pop-up incubator, hub.brussels offers a comprehensive, concrete solution for testing out a new retail concept in the Brussels-Capital Region in real-world conditions.

  • An all-inclusive pop-up store is made available (with modular layouts and other various costs covered) for 2 to 3 months in exchange for a monthly rent of €350 in Etterbeek – located in the heart of Brussels’ European District;
  • Personalised coaching in marketing, retail layouts, accounting, publicity, etc. Coaching can take place before the start of the occupancy period (over 3 months), during the pop-up store’s occupancy period, and even after occupancy (if the shop stays open)
  • Applications are selected by a jury of experts. ;

This can be an enriching first experience that will allow you to gauge the maturity of your project and make any necessary adjustments.

Springboard for the future

Are you a creator? A craftsman? An artist? Do you have a business concept around European products? Do you dream of taking the plunge and going into business? The light wooden shelves of the Auberge Espagnole are waiting for you! A life-size business experience that will allow you to get in touch with your customers.

It should be noted that at the Auberge Espagnole, you don’t “just” mind a shop. The business incubator/pop-up shop in fact encourages its occupants to take advantage of all of the opportunities that short-term occupancy represent.

Find out more

L’ Auberge Espagnole is also on Facebook: follow us!

Need more information?

Get in touch with the L’ Auberge Espagnole team : pop-up@hub.brussels !