Economic Mission to London

CCI
United Kingdom

02/06/2603/06/26

Join hub.brussels to explore the creative and cultural sector in London. This two‑day mission, with a dual focus on broadcasting and entertainment tech, connects companies with key players in the industry. Discover unique networking opportunities, inspiring perspectives, and gain access to a dynamic and innovative ecosystem.

About

In the context of SXSW London 2026, hub.brussels, in collaboration with FIT and AWEX, are organising a B2B economic mission to London on 2 and 3 June.

SXSW London is an international festival and conference platform that connects technology, media, sport, event solutions, broadcasting and creative industries around innovation, new business models, and cross sector collaboration. The London edition brings this ecosystem together in one of Europe’s most dynamic creative and tech markets.

This mission aims to support innovative, market ready and sustainable Brussels companies active in:

Media, audiovisual and content technologies
Broadcasting technologies
Sport and event solutions
Creative and digital innovation
Fan engagement and audience experiences

We aim to gather a delegation of up to 50 Belgian companies and organise targeted B2B activities designed to generate concrete business opportunities in the UK market.

Why London?

As the fastest‑growing sector in the United Kingdom, this industry leads the way in film, TV, gaming, design, and fashion, and accounts for more than 40% of total employment in the UK’s creative sector
With over 200,000 Londoners working in media, television, and journalism, the conditions for a fertile and close‑knit professional network in this field are truly unique
The United Kingdom has also become the most popular film production location outside of the United States and Canada; last year, 71 feature films and TV series were produced there

Why participate?

Panel discussions and keynote speakers offer you the latest insights from within the sector.
Meet potential clients, distributors, or strategic partners (B2B) through targeted matchmaking
Connect with key stakeholders in both broadcasting and entertainment
Discover new sales opportunities and possibilities for collaboration

Program

Two themes are planned:

Broadcasting
Entertainment Technology

Tuesday 02/06

Morning programme (10:00–13:00)

Two sessions, one for each theme.

Each session will feature a keynote speaker representing:

Broadcasting
Entertainment technology

Sessions will be followed by various networking opportunities

Afternoon and evening programme

Panel discussions
Netwerking events

Wednesday 03/06

Tailored B2B meetings and networking opportunities
Visits within the sectoral landscape

Practical info

All participants are responsible for their own travel arrangements, including booking flights/trains and hotels, as well as all necessary travel documentation.

On Wednesday 3 June, B2B meetings and field visits will be organised according to the registered profiles.